The Aurelle

Role
Brand Designer
Client
The Aurelle
Project type
Luxury Hospitality
Project overview
The Aurelle is a luxury hotel and bar brand, established in 1956, where old-world glamour meets modern hospitality. The identity pairs a gold wordmark with a winged "A" monogram, and extends across every guest touchpoint, from deep green awnings and shopfront signage to menus, towels, soaps and interiors.










