The Aurelle

Role

Brand Designer

Client

The Aurelle

Project type

Luxury Hospitality

Project overview

The Aurelle is a luxury hotel and bar brand, established in 1956, where old-world glamour meets modern hospitality. The identity pairs a gold wordmark with a winged "A" monogram, and extends across every guest touchpoint, from deep green awnings and shopfront signage to menus, towels, soaps and interiors.

Let’s talk